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On Fri, Etihad Airways revealed to the world brand new livery for one of its A330-200 jets, which celebrates its sponsorship of the UK’s Manchester City Football Club. Dubbed the ‘Blue Moon Rising’ livery, the artwork took 18 days to complete in the colours of Manchester City and required 450 litres of paint. Etihad has also significantly expanded its commercial pact with the football club, signing a 10-year $180m “game-changing agreement that redefines the traditional sports sponsorship paradigm,” said ceo James Hogan. “Etihad’s work with Manachester City Football Club has already yielded a significant return on our investment and we are thrilled to build on our relationship”. The deal will see the renaming of The City of Manchester Stadium to Etihad Stadium, and the creation of a new Sportcity site and entertainment space in the city called Etihad Campus. The shirt sponsorship deal is also being extended, which will see the Etihadlogo on the players home and away jerseys. Blue Moon Rising will operate on the Abu Dhabi-Manchester route (which will go double daily from 01 Aug), along with flights to European, South African, Asian, Middle Eastern and Indian hubs, but not to Australian ports. The team are pictured above about to depart on an EY charter flight, featuring the new livery for a pre-season tour to the US. |
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