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Tourism Australia announced its top secret year long plan to partner with ‘The Oprah Winfrey show’ by bringing out to Australia the lady herself, crew and her 300 audience members from her shows 25th and final season. This is the first time that the show will be filmed outside of America, and is being billed as ‘Oprah’s Ultimate Australian Adventure’. TA md Andrew McEvoy implied that Oprah hadn’t required much persuading, quipping that she had accepted the idea of broadcasting from Sydney’s iconic Bennelong Point by saying “You had me at Oprah House”. Oprah and her 300-strong entourage of loyal viewers will visit a number of Australia’s biggest attractions over an eight day period, travelling around on a yet-to-be finalised itinerary expected to take place 08-15 Dec. The show attracts 40 million US viewers weekly and is broadcast to 145 countries, and with US visitors to Australia rising last year by 3%, Tourism Australia is hoping that this campaign in conjunction with the ‘There’s nothing like Australia’ promotion will boost it further. The ‘Ultimate viewers’, Oprah and her crew are flying to Australia on a Qantas Airbus A380, and while movie star and QF Ambassador John Travolta was on stage in Chicago for the Oprah announcement, Qantas ceo Alan Joyce said that he will not actually be on the plane as he will be already visiting Australia in Nov for QF’s 90th Anniversary. With two shows being filmed in Sydney and a maximum of 3000 people allowed in the Opera House, a ballot will be set up to find Australia’s ultimate viewers. It’s not possible to register yet, with tickets not available until next month and the lottery offered via registrations at the Channel Ten website ten.com.au. Pictured above yesterday at the Opera House announcement are, from left: Gregory Hywood, Tourism Victoria; Andrew McEvoy, TA md; Federal tourism minister Martin Ferguson; NSW tourism MinisterJodi McKay; Kristina Keneally, NSW Premier; Geoff Dixon, TA chairman; Alan Joyce, Qantas ceo; Richard Evans, Sydney Opera House ceo; and Anthony Hayes, Tourism Queensland ceo. new.traveldaily.com.au Taken on Sep. 15th, 2010 at 22:06 |
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Oprah’s Ultimate Australian Adventure logo.
new.traveldaily.com.au Taken on Sep. 15th, 2010 at 22:11 |
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While we’re on the subject of historic birds, United Airlines has now unveiled its new Oprah Winfrey livery. Pax lucky enough to fly on the special plane will also be treated to an onboard video welcome from Oprah herself. new.traveldaily.com.au Taken on Nov. 7th, 2010 at 21:01 |
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– And even getting helmeted up for some white water rafting.
new.traveldaily.com.au Taken on Nov. 25th, 2010 at 13:41 |
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– Poised with a boomerang as she enjoys Indigenous culture.
new.traveldaily.com.au Taken on Nov. 25th, 2010 at 13:41 |
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We’re not sure whether the Harpo organisation has approved some images of talk show queen Oprah which are currently being featured on the website of FNQ newspaper the Cairns Post. The paper is running a campaign to encourage Oprah to visit the region during her imminent Australian sojourn, titled “Oprah’s Top 5 reasons to visit the Tropical North,” – and has been taking a 180cm-high cardboard cutout to various local tourist attractions. Accompanying photos show Oprah getting set for some local activities – such as scuba diving on the Reef. new.traveldaily.com.au Taken on Nov. 25th, 2010 at 13:41 |
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These very lucky agents won tickets to Oprah’s Sydney show after enterting the Qantas competition. Pictured from left is Belinda Felicissimo, FC Collingwood Vic; Kate Bowler, Qantas Airways; Zara Henderson, FC Toormina; Marica Salpietro, Globetrotter Corporate Travel; Liliana Cuk, HRG Australia Burwood East Vic; Barbara Hannan, Harvey World Travel Mosman; Amy Richards, Corporate Traveller Brisbane; Elie Mteime, Qantas Airways; Mark Kissas, FC Centre Point; Adrienne Witteman, Trendsetter NSW; Vanessa Galea, Carlson Wagonlit Travel Melbourne; Allison Phillips, Travelscene Berwick; Leanne Levett, Travel Studio; and Nicole Noble, Eden Travel. new.traveldaily.com.au Taken on Dec. 16th, 2010 at 11:11 |
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Oprah’s Ultimate “Lizards” group travelled to Uluru during their visit Down Under. Stacey Neilson from California (second from left) told TD yesterday “Uluru is a must-see destination for any visitor to Australia wanting to learn about the country’s history and people”. new.traveldaily.com.au Taken on Dec. 16th, 2010 at 11:12 |
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The golden ticket! A very excited Lauren Penfold from Abu Dhabi Tourism lining up for Oprah’s morning show session. new.traveldaily.com.au Taken on Dec. 16th, 2010 at 11:12 |
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The shirts say it all! Sami Daruby and Blake Overstreet from Oklahoma are already making plans to spend their honeymoon and anniversaries in Australia, following their surprise underwater engagement during their visit to the Great Barrier Reef. new.traveldaily.com.au Taken on Dec. 16th, 2010 at 11:12 |
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Elie Mteime presents Sarah Campisi of HWT Mildura, VIC, with her ticket to Oprah’s afternoon show.
new.traveldaily.com.au Taken on Dec. 16th, 2010 at 11:12 |
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Oprah mania was on full display in Sydney yesterday with 12,000 fans including media, sponsors and special guests attending ‘Oprah’s Ultimate Australian Adventure’ shows.
Pictured above: Adrienne Witteman of Trendsetter Travel and Barbara Hannan of HWT Mosman. new.traveldaily.com.au Taken on Dec. 16th, 2010 at 11:12 |
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The ‘J’ and the ‘O’ work up the crowd. Oprah, the most powerful woman currently visiting Australia interviews hip-hop superstar Jay-Z during yesterday morning’s show. new.traveldaily.com.au Taken on Dec. 16th, 2010 at 11:12 |
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