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Gavin Smith with Trish Lloyd from Discovery Travel, Cammeray, NSW. |
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The 6th of June 2012 will go down in history as the day the world’s largest travel agents blitz took place, hosted by the world’s most innovative cruise line Royal Caribbean International. Here in Australia, with smiles blazing and bright yellow blitz t-shirts made especially to mark the occasion, over 30 Royal Caribbean staff including managing director Gavin Smith, hit the road to personally visit over 300 agents. It was a day full of action, with staff stretching across Australia as far as WA and SA.
Agents were pleasantly taken by surprise with these visits that had been kept secret for some time. According to Royal Caribbean commercial manager Adam Armstrong, their visits were a big learning experience. “What was fantastic about the Blitz was that we learned there is a huge awareness around cruising in all agencies, irrespective of how many guests they actually book on a cruise. There is a growing awareness about Royal Caribbean’s fleet of premierships sailing in Australia and a lot of excitement surrounding our big ship, Voyager of the Seas, coming down under this summer. For those agents I met who didn’t know about Voyager of the Seas, it was great to talk about how she will revolutionise the local cruise market. She is a great story and she really captures the imagination of travel agents.” Image1: Adam Armstrong with the team at Cruiseabout, Rose Bay, NSW. |
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