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ARGENTINA and Chile have this week launched a concerted assault on the Australian market, for the first time ever running a joint series of workshops in Brisbane, Sydney and Melbourne. The delegations included a number of operators from both countries, and were led by Mariano Vila, Argentina National Institute of Tourism Promotion market coordinator for Asia Pacific and Africa (left) and Turismo Chile Asia Pacific Regional Manager, Carolina Valenzuela. The joint promotion strategy has seen a number of South American destinations promote to long-haul markets in South Africa, China and the Middle East, with several countries also taking part in the upcoming ITB Asia exhibition in Singapore. The events are also being strongly supported by a range of local wholesalers, with 14 trade participants including Scenic Tours, Bunnik Tours, Qantas, Tempo, A&K, Kumuka, Tucan Travel and Adventure World. Both Argentina and Chile see Australia as a key growth market, with the aim of boosting visitor numbers and length of stay. Turismo Chile is understandably thrilled at the new direct flights from Sydney to Santiago announced by Qantas this week, while the current Buenos Aires flights have significantly raised awareness of Argentina, according to Vila. He said Australians have lots in common with the destination, including a love for rugby, wine, adventure and culture. Chile, the longest and thinnest country in the world, is marketing its amazing variety of experiences in several regional groups: the northern Atacama desert; Santiago in the centre; its wine regions; Patagonia, Antarctica and mysterious Easter Island. For more information on Argentina and its new ‘Beats to your Rhythm’ tagline see www.argentina.travel, while the wonders and diversity of Chile’s distinct regions are showcased online at www.chile.travel. |
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