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STARWOOD Hotels & Resorts is continuing to “change the way people see loyalty programs” by enabling members of its Starwood Preferred Guest program the ability to earn points at over 500 restaurants and bars worldwide. The new website called SPG.com/restaurantsandbars, was officially launched last week and has already seen a spike in new members since its debut. It’s been created to attract locals who refer to Time Out and local newspapers to come and use the hotels restaurants and bars, said regional director of sales & marketing, Sheraton on the Park, Daniella Tonetto. Points can be earnt without having to stay at the hotel which has proved popular, Tonetto said. Each time SPG members dine at any of the restaurants and bars in the scheme, they can enter the ‘Around the world in 5 meals’ competition to go into the draw to “win a trip of a lifetime”. The ‘global sweepstakes’ invites members to create a tailor-made global food experience, selecting five destinations from select venues on a world map. The competition expires at the end of Jun and a new entry can be obtained each time a guest dines at any of the participating restaurants and bars. The website is also available on mobile devices and is currently offering a 15% discount to SPG members until the end of Jun. Pictured at the Conservatory Bar at the Sheraton on the Park in Sydney from left are: Daniella Tonetto, regional director of sales & marketing and Pacific director of sales & marketing, Sheraton on the Park; Jessica Doolan, marketing exec Four Points by Sheraton; Melissa Mumlek, area online distribution system; Jane Melde, marketing executive; Charlotte Roderick, marketing communications executive, Westin Sydney and exec chef. MEANWHILE, Sheraton has topped Roy Morgan Research’s Hotel Customer Satisfaction poll for Mar, maintaining it’s lead in the guest survey with 90%. Crowne Plaza retained second spot on the poll, followed by Sofitel, Hilton & InterContinental – all of which had lower satisfaction levels than in Feb. |
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