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AFRICAN luxury accommodation provider Sun International is aiming to boost its percentage of Australian business significantly with the recent appointment of new local representation. The Unique Tourism Collection (UTC) has taken the place of the previous rep, Perth- based Luxury Travel Management, with a view to increasing Sun International’s exposure, particularly in the key markets of Sydney and Melbourne. Global sales manager, Alison McKie, told TD yesterday the MICE market is a key driver of visitation, but UTC has also been tasked with increasing consumer awareness of Sun International’s key properties which include the iconic Palace of the Lost City at Sun City, the Table Bay Hotel in Cape Town, and The Royal Livingstone at the Victoria Falls in Zambia – which together make up the “Route of the African Sun”. As well as incentive groups, the upmarket properties are ideal for premium leisure and family travel, she said. McKie is pictured above left at a Sydney event yesterday with, from left: Virginia Macken, Incentive Action who won a lucky prize draw; Jonica Paramor, UTC; Lianne Kelly-Maatens, Sun International; and Svetlana Jovanovic, UTC. |
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