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P&O Cruises is out to show agents that cruising can be anyone’s cup of tea.
Select travel agencies throughout Australia and New Zealand have received tea boxes featuring teas themed around the cruise line’s successful landlubbers campaign to share with clients considering a cruise. Aimed at tackling misconceptions about cruising head-on, the landlubbers campaign asked Australians to let them know what was stopping them from taking a holiday at sea. Each of the six teabag flavours is based on one of the six landlubber finalists and their initial cruising concern. Caption: Phil Hoffmann Travel Glenelg Consultants (from left) Melissa Manning, Eva Green, Susan Burnett and Lauren Watson get to grips with P&O Cruises’ range of Landlubbers tea. |
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