TRAFALGAR has rolled out its all-new 2013 America & Canada brochure this week, adding nine new trips to
support back-to-back years of double-digit growth for the program. Next year’s North America offering – which also covers Alaska, Mexico, Costa Rica and
Hawaii – features an array of 50 itineraries that md
Matthew Cameron-Smith (right) says has been carefully fine tuned “to truly connect with the
essence of the destination.” “Our customers have asked us for more options, and we’ve listened and we have delivered,” he told Travel Daily yesterday.
Cameron-Smith said Trafalgar has added more “genuine local experiences” after the success of
its By My Guest dining inclusions that showcase regional food & wine at exclusive locations, such
as a meal with the USA Barbecue Champions in Missouri or a Cowboy cookout in Montana.
Introduced in this program, and set to be phased-in across other destinations, is Your Choice Dining
which offers guests a choice of dining venues at set locations. The products are supported by Trafalgar’s Hidden Treasures and Local Specialities offerings.
The firm’s ‘Taste of America’ food tours and family itineraries have also been broadened. Most holidays have multi-night stops, depart in the late morning
and provide ample free-time, “giving guests the option to do as much or as little as they want.”
Trafalgar has also stepped away from hosting pre-tour welcome receptions commonly held in
hotels to locations such as on a New York harbour cruise, “to immerse clients in a destination from day 1,” Cameron-Smith said. Cameron-Smith said Trafalgar is expecting double-digit growth to
be sustained into 2013, with the fall of the Aussie dollar against the US dollar recently not dampening
booking patterns as yet. Launch fares with Qantas to LA are priced from $1,479 departing Melbourne, or $1,499 ex Sydney, when booked by 31 Aug.