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Tauck lived up to its philosophy “how you see the world matters” last week with a lunch in Sydney that included a number of “lagniappe” (special moments) typically experienced on itineraries offered by the upscale escorted tour operator. The first group tour operator to launch in the USA now offers 130 programs on all seven continents, such as all inclusiveland journeys, cruises and family travel adventures. Australia is the largest source market for the family owned business outside North America “experiencing exceptional growth in the last five years” Travel the World’s gm marketing and sales Michelle Taylor said. “50% of guests every year are repeat business” Jennifer Tombaugh, Tauck president told Travel Daily at the event at Quay Restaurant late last week. “The biggest source of our business for next year will be repeat guests because they come back and tell other people” Tombaugh explained. Tauck is planning to grow the Australian market and they are working with their Australian representative company, Travel the World to do this, Tombaugh elaborated. Australians will be able to take advantage of the ‘Time on Tauck’ promotion as it will be continued in 2014, allowing travellers to extend their land trip, river cruise or small ship cruise by adding one complimentary hotel night at the beginning or end of their tour, when booking before 30 Dec. Tauck will also continue to offer a dedicated brochure for the Australian market next year. At the moment, the currency will remain in US dollars but a change to Australian dollars “is something we are looking at in the future, but we don’t feel there is a need to change this right now,” Tombaugh explained. The tour operator has small group sizes of 16-18 people on its immersing programs and up to 130 passengers on its small ship cruises with sightseeing groups no larger than 30 people. The itineraries have been designed for guests to “get the best experience we can give to the people who invest their time and wanting to get the most out of an experience. “Everything we do from the tour directors to accommodation, we make sure it is quality that we deliver”, Tombaugh said. Ambassador Ita Buttrose will remain with Tauck in 2014. “Ita is a wonderful ambassador for the company and we want to build on the partnership with her over the coming years”. Pictured above with Ita Buttrose from left are: Andrew Millmore, TTW; Australian actor, Jack Thompson; Jennifer Tombaugh, Dan Mahar, ceo Tauck; and Michelle Taylor from TTW. |
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