AIRBNB has bolstered its Australian presence as the brand relaunches its Experiences platform around the world.
In a bid to build a robust suite of experiences locally, former Global Sales Director for Flight Centre Travel Group’s Infinity Holidays division, Kevin Looney, has been appointed Supply Lead, APAC, Acquisition – Experiences.
He is joined by previous GTI Tourism Managing Partner Georgia Gregorson; Big Red Group Director of Corporate Partnerships Sally McFadyen; and former Head of Commercial at Rome2Rio Julien Coste.
The local team will lend distribution, destination marketing, corporate engagement, and cross-platform integration and scalability skills to the local market.
The new high-profile Australian team coincides with a slew of major updates revealed by the accommodation platform today, including the addition of services, experiences, and a revamped app to book it all in the one place.
Airbnb Services allows guests to add in-home chefs, massages, beauty treatments, and more.
Meanwhile the relaunched Experiences offering adds the option of museum tours, wellness facilities, food tours, and sporting activities, to name just a few.
New features of the app include a revamped messaging platform with photo/video sharing and integrated payment capability, as well as a more advanced travel itinerary view that displays new services and experiences in the user schedule. AB
