THE long search for a new VisitBritain Australia Country Manager is over, with Kristen Angus (pictured) taking the reins of the organisation from today (TD breaking news).
Following the departure of Maria Sykes last year to head up the Jane Goodall Institute Australia (TD 20 Dec 2024), VisitBritain launched an international recruitment drive.
Angus assumes the role with 15 years of experience at VisitBritain, having previously led the marketing and communications across Australia, New Zealand, the Middle East and Asia.
She has also held roles with destination brands including Tourism Australia, Tourism New Zealand, and Destination NSW.
Based in Sydney, Angus will be charged with overseeing VisitBritain’s strategy across B2B, travel trade, PR and UK public diplomacy relations in ANZ.
“As outbound travel to the UK continues to grow from both markets, strong collaboration with our dedicated industry partners will be key to converting growing interest into bookings,” Angus said.
While Britain is a strong and well-established outbound market for Australia, a 40% global marketing budget cut was singled out as a major challenge by the WTTC in Apr (TD 24 Apr). AB
