PERSONALISED reports and data on the financial performance of comparable travel businesses in a specific segment have been launched by the Australian Travel Industry Association (ATIA).
Foreshadowed two months ago at Beyond Borders (TD 25 Oct), the initiative aims to offer businesses insights into their own financial performance and that of their peers and competitors.
Reports are built on de-identified economic data to help business owners uncover market trends and inform for the purposes of business strategy, competition and to fuel growth opportunities.
ATIA Chief Executive Dean Long said data-driven insights are essential to staying competitive.
“Our ATIA Individual Benchmarking reports are market-leading and transformative, giving ATIA-accredited businesses a very real edge in understanding their position in the market and how to plan for future success,” he said.
Reports can now be accessed via the ATIA Membership Portal.
More info in travelBulletin. ML
