Travel Daily | Backroads repositions

BACK-ROADS Touring has introduced i-select menu options, culinary encounters and no early morning starts in its advertising material in a bid to reposition the brand to ‘better reflect its offerings’.

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The above snippet is the first part of an article sent to subscribers in Travel Daily's issue from 17 Nov 11
To see the full story, see the embedded issue below or CLICK HERE to download Travel Daily from 17 Nov 11