Qantas launches You’re the Reason we Fly campaign
Qantas has just announced the launch of the first phase of a new advertising campaign which includes the opportunity for hundreds of Australians to have their name painted on the side of an A380 or B737 aircraft.
Titled You’re the reason we fly, the campaign will also see ‘ns’ added to the Spirit of Australia tag llne on two aircraft, which will now fly as the Spirit of Australians, according to QF Executive Manager Marketing, Lewis Pullen.
“We’ve been flying with the Spirit of Australia on our planes for over 20 years and in that time we’ve changed a lot and we know that Australians have been changing too. As Australia’s airline, we’re working hard to meet those expectations,” Pullen said.
A teaser campaign will initially ask Aussies to upload their photo and name via a specially developed mobile phone or Facebook app, or at www.qantas.com/you.
These people will then have the chance to appear in the ‘end frame’ of a new TV commercial or win the opportunity to have their name on the aircraft.
Hundreds of people will be selected to have their name painted on the side of the planes by the end of July, and everyone who uploads a photo will also go into the draw to have their picture form part of a mosaic in the new television commercial, and go in a draw to win five lots of 500,000 Qantas Frequent Flyer points.
Qantas will set up photo kiosks at Westfield shopping centres in Chatswood and Bondi Junction NSW and Doncaster in Vic, where people will be able to get a professional photo taken to participate in the campaign.
QF is also claiming a world first with Digital Vista sites, including a 3.5m display at Sydney’s Town Hall station which will go live in early July. Customers using a Qantas App will automatically see their name and image within the Qantas ad display in real time.
QF customers will also feature in their own personalised banner ads whenever they visit any website displaying the Qantas campaign such as Google, Fairfax or News Limited online sites.
For a sneak peek at some of the campaign collateral see our website new.traveldaily.com.au or our facebook page at www.facebook.com/traveldaily.
More information in today’s Travel Daily.
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