GLOBUS family of brands’ (GFOB) structure is likely to change under Managing Director Chris Hall (pictured), the company’s new head has revealed to Travel Daily.
Hall, who was appointed to succeed Gai Tyrrell two months ago (TD 06 Mar), said his first commitment was to ensure that Globus’ structure best serves the travel trade.
He said this will mean GFOB’s national sales manager role, recently vacated by Gia Acitelli, is not likely to be replaced.
“Making sure we’ve got the right people on board in the right seats and all heading in the right direction [is] my kind of approach stepping into something new,” Hall said.
“What is the strategic approach, and then determining whether we need to have a different structure, whether we need people in different seats.”
There are a number of efficiencies GFOB can explore in this regard, Hall said, adding he thought the company’s prior structure “had a lot of chiefs”.
Implementing the new local structure does not involve input from GFOB’s head office in the United States, he added, saying he is free to tailor the Australian team to the local market.
“I think we’ve got a few things to do with our structure to make sure it’s fit-for-purpose, and that comes down to talking with our trade partners to make sure that we’re meeting their needs in terms of our sales team structure, what we are doing within marketing, and how we are connecting, because trade is just so very critical to what we do,” Hall said.
Nailing the model for GFOB is particularly important, as the company attempts to help rebuild industry expertise in touring following the pandemic.
“I think in general, the touring category hasn’t recovered from COVID,” Hall said.
“We’ve got an industry that has been depleted of education on the advisor side, and so therefore, we as a category have a job to educate a lot of these new advisors that have come in on the benefits of touring, so they understand how it works, the ease, the convenience, that all-inclusive element.
“We have finite resources in the sales team, so we’ve got to think about what is the best way of educating [advisors].” MS
