UK-BASED luxury private hotel club Little Emperors is undertaking a major expansion push in Australia for the first time, revealing plans to recruit a solid network of travel advisors before opening a local headquarters.
Speaking with Travel Daily this week, Little Emperors Regional Manager APAC, Brooke Moralejo, said the aim is to initially engage Australian home-based agents to grow its independent travel consultant program.
The premium agency refers to its independent travel advisors as MyLERs, and is looking to grow its host agency program around the key pillars of technology, education and relationships.
“Little Emperors has developed tech that enables MyLERs to access it more…efficiently than any other host agency program,” Moralejo explained.
“Almost all of the historic difficulties and administrative burdens of being an independent consultant have been removed by the innovative, AI-backed technology the Little Emperors team have input to the app.”
Australian growth plans have been spurred on by strong demand from independent advisors around the world for access to its program, however the company is not simply looking to bolster membership numbers, instead stating a strategic focus on finding quality agents with the right personality fit to represent the brand.
“Due to the volume of luxury hotel bookings the existing MyLERs are producing, Little Emperors continues to secure best-in-class global commission agreements, as well as value-adds for the end clients,” Moralejo said.
“My role on this side of the world is to nurture the network Australian of MyLERs, equipping individuals with the knowledge, technology, relationships and access to the best travel perks possible for their clients.”
Moralejo was quietly recruited in Oct last year to head up the local regional expansion, joining from Capella Hotel Group, where she had been Director of Sales & Marketing, Capella Ubud, Bali for close to five years.
Benefits of joining the MyLER program include access to exclusive rates with over 5,000 luxury hotels, access to a fully integrated booking platform, comprehensive support, and generous commissions.
Hotel partners include Four Seasons; Jumeirah Hotel partners include Four Seasons, Jumeirah, and Re-lais & Chateaux.
Advisors interested in applying can reach out to Moralejo at brooke@littleemperors.com. AB
