PHIL Hoffmann has made the call to retire from his namesake business after 35 years of service (TD breaking news).
While the well-known South Australian travel executive will no longer be involved in day-to-day operations of Phil Hoffmann Travel (PHT), he will retain an ambassadorial role leading tours and continuing to advocate for the brand and the travel industry more broadly.
He will also remain on the board of PHT as an Executive Director.
“I have been fortunate to travel all over the world, connecting with different people and cultures, and experiencing all its beauty, wonder, power and fragility along the way, and now is the time for a new chapter,” Hoffmann reflected.
CEO and MD Peter Williams said PHT will continue to operate as normal under his leadership.
“Our senior team and I have effectively been steering the company direction for some time and will continue to do so with the same determination and commitment to growth and success,” Williams said.
PHT also revealed that Michelle Ashcroft, who has been with the business for 28 years, will move into the role of COO. AB
