NSW is anticipating a big boost to its visitor economy thanks to mega pop star Taylor Swift, who is bringing her hotly anticpated The Eras Tour Down Under this month.
More than 100,000 Swifties from intrastate, interstate and overseas are expected to descend on Sydney, injecting more than $80 million in visitor expenditure during the concert period.
According to Accommodation Australia, hotels across Sydney are already 84% full for the four back-to-back nights that Swift is performing at Accor Stadium, with Chief Executive Michael Johnson saying “2023 was the biggest Feb hotels have seen in years and Taylor has topped it”.
“Major events like these are a boon for hotels and a huge boost for the visitor economy… whatever you think of her music, everyone in NSW should be thanking her for coming.”
Ovolo Hotels Australia is just one of the accommodation operators reaping the benefits, with Marketing Manager Toby Franklin sharing “we have never witnessed such a surge in demand at Ovolo Hotels during this period, particularly attributed to a single artist”.
Destination NSW has created The Ultimate Swiftie Guide to Sydney (available here), which includes advice “on the best ways to enjoy the city, Swiftie-style”.
MEANWHILE, Bonza is also enjoying the Swift effect, with most of the low-cost carrier’s flights from regional Australia into Melbourne now fully booked ahead of the Bad Blood singer’s arrival on 17 Feb. JM
