TOURISM Australia has stepped up its social networking presence, rolling out a new Facebook app which lets travellers garner ideas & inspiration for holiday planning in Australia from their friends.
Acclaimed by TA as the ‘first of its kind’, the Discover Australia Through Your Friends app blends Google Maps and Facebook technology to allow users to customise travel plans based on previously ‘checked in’ locales, ‘tagged’ photos or travel posts of their acquaintances.
TA managing director Andrew McEvoy said increasing numbers of Aussies are using social media networks to assist with getting the most out of their holidays, and with 3.3 million fans of its own, Facebook remains a “key plank” in its social strategy.
It builds on research identifying 7 of 10 Facebook users proactively checked the social sites of their friends while on holiday, be that via pages, news feeds, photos, status updates or conversations.
Furthermore, 20% of those polled admitted they were prompted to book a domestic holiday after viewing Facebook updates.
“Tourism Australia has been a global leader in the digital space for over a decade & this innovative social media tool will make word of mouth from your trusted network of Facebook friends even more powerful,” McEvoy said.
PARTNER SITES
to top