Sydney Morning Herald and The Age Traveller pact to expand consumer profile of travel agents.
The 2019 National Travel Industry Awards are set to achieve significant consumer exposure under a new partnership with Fairfax Media just announced by the Australian Federation of Travel Agents.
AFTA ceo Jayson Westbury said the deal would “turbocharge the consumer engagement strategy AFTA has embarked upon to raise awareness of ATAS accredited travel agents, and bring the prestigious National Travel Industry Awards into mainstream consumer media”.
The agreement is being unveiled at a function at Sydney’s Sofitel Darling Harbour, attended by 2019 NTIA sponsors and a number of Fairfax executives including Head of Travel Philippa Walker, Traveller editor Anthony Dennis, Publishing Director Food and Travel Trudi Jenkins; and Michael Grenenger, Group Director Luxury and Lifestyle.
“With this outstanding quality partnership, AFTA and the Sydney Morning Herald & The Age Traveller will place the NTIAs directly in the eyes of the consumer, and we are delighted to be working together,” Westbury said.
Walker said Traveller provided a credible platform for AFTA to engage Australia’s passionate travel consumers. “The partnership recognises our deep commitment to the travel industry and we look forward to highlighting the valuable work of AFTA to our audiences,” she added.
More details in tomorrow’s issue of Travel Daily.