APT shakes up branding to reflect luxury position in the market.
APT Travel Group has unveiled a new rebrand and supporting campaign for APT Luxury Travel that it believes will reinforce its position as a leader in the luxury travel market.
The family-owned tour company has replaced its logo with a new luxury monogram as a part of the brand revamp, in addition to a new marketing campaign heralding the tagline ‘Everything to a T’, designed to better reflect APT’s commitment to premium service and attention to detail.
“Although APT may look a little different, this is not just a fresh look; it’s a celebration of APT’s rich heritage and a reflection of our unwavering commitment to delivering unparalleled travel experiences,” APT Travel Group Chief Marketing Officer Jason Shugg said.
Check out the debut launch video HERE.