The Australian Travel Agents Co-operative (ATAC) has announced new branding in a bid to better highlight independence and drive membership growth.
Speaking on stage at the group’s Future Focus conference on the Gold Coast this afternoon, ATAC Chair Jack Taylor said the new logo and brand positioning will help ATAC grow into a larger, more connected community of independent travel agents.
“The whole element of it is to drive independence and to talk about the symbiosis of the fact that we are totally autonomous but connected as a community.
“This will drive the next generation of ATAC membership growth,” Taylor added.
The rebrand is the first time in many years the group has made changes to its design, with Taylor adding that while they loved the old logo, the time had come for a change.
More details in Monday’s issue of Travel Daily.