ATAS branding to be retired among key ATIA changes.The Australian Travel Industry Association (ATIA) has detailed several major announcements at the Beyond Borders Travel Summit this morning as part of Project A30, a new long-term strategy that represents a comprehensive reset for the association and the industry.
Some of the key announcements unveiled at the summit include:
- ‘ATAS accredited’ to become ‘ATIA accredited’. Under a unified approach, the ATAS brand will be retired in a bid to move towards a more recognisable identity;
- ATIA will develop new supplier and agency protection measures to safeguard both members and travellers. The program will be designed to reduce risk, improve accountability, and enhance confidence across the sector. A full proposal for industry-wide consultation is expected in 2025;
- A new suite of programs aimed at attracting and retaining talent in the travel industry will be introduced. This includes a new gap year program that will invite school-leavers to experience careers in travel, as well as the travel career kickstart training program, which will provide new starters with the skills they need to enter the workforce;
- The development of a new data insight series which will leverage de-identified ATAS and economic data, offering valuable insights into market trends and member performance. The reporting will also allow businesses to make more informed decisions based on both historical and current data;
- ATIA to lead the charge on streamlining compliance with modern slavery regulations. Working with partners, the association will develop a bespoke solution that integrates with existing accreditation processes, reducing the burden on businesses and helping the industry address this critical issue more efficiently.
“The initiatives announced today are the result of three years of diligent work by the ATIA board and executive team and mark the start of a key realignment of this organisation,” ATIA Chair Christian Hunter said.
More details in today’s issue of Travel Daily.