Scenic Group will launch Emerald Waterways as a stand-alone cruise brand in Australia early next month.
Evergreen Cruises and Tours will begin to transition its river cruises to the Emerald Waterways brand in Australia from early July.
Evergreen Cruises and Tours has been marketing Emerald Waterways under the Evergreen brand in Australia since 2014.
The river cruise experience and pricing will stay the same, but the brand name will change to provide travellers with a seamless experience from when they book, through to when they arrive home.
The company will release a stand-alone Emerald Waterways brochure for 2021 in coming weeks and the phone numbers will remain the same.
Evergreen Cruises and Tours Director – Sales, Marketing and Product Angus Crichton said the move would position Emerald as the one-stop small ship cruising brand – whether it be river cruising on Emerald Waterways’ nine ships, or yacht cruising on the Emerald Azzurra, which is set to launch in 2021.
Evergreen Tours will continue to provide its land-based touring.
More in Travel Daily and Cruise Weekly tomorrow.