Six carriers to launch “Etihad Airways Partners”.
Etihad Airways has just announced the debut of Etihad Airways Partners, a new brand which will “bring together like-minded airlines to offer customers more choice through improved networks and schedules and enhanced frequent flyer benefits”.
The alliance wil launch with six members initially: Etihad itself, along with airberlin, Air Serbia, Air Seychelles, Indian carrier Jet Airways and Darwin Airline.
“However any airline can become an Etihad Airways Partner even if it is part of an existing alliance,” Etihad said, citing the example of airberlin which is part of oneworld.
EY ceo James Hogan said: “We are broadening our business model to articulate and define a partner proposition for like-minded airlines which will result in synergies and efficiencies for participating airlines on the one side, and enhanced network choice, service and frequent flyer benefits for the consumer on the other”.
He said Etihad Airways Partners will differ from other airline alliances by offering benefits “well beyond pure commercial cooperation.
“The potential for network alignment to maximise flight connectivity for passengers, together with a shared passion for superior service, are central to the ethos of the Etihad Airways Partner concept,” he said.
The initiative will remove the complexity and confusion for consumers that exists within the global alliances, Hogan added, with a key feature being “a consistent framework for earning and using their miles” such as standardised mileage and tier benefits across all partners, no blackout periods and priority services.
Etihad Airways Partners will also share sales teams in certain destinations, utilise joint procurement of services and supplies, and shared pilot and cabin crew training at the EY facilities in Abu Dhabi.
More information in tomorrow’s Travel Daily.