New home for Independent agents revealed by FCTG to foster growth.
Flight Centre Travel Group’s (FCTG) Independent division is preparing to introduce a prestigious principal brand to the market called Envoyage, billed as providing a true home for independent travel agents and agencies.
The brand launch includes a polished new visual identity that reflects the independent division’s experienced global community, advanced technology and wide product marketplace.
Envoyage will also look to branch out into unique extensions specialising in the expanding areas of corporate and luxury travel, FCTG said.
Reflecting on the launch, FCTG Global Managing Director of Luxury and Independent Brands, Danielle Galloway, said Envoyage is the culmination of extensive market research, industry consultation and in-depth design.
“The new brand proposition is compelling, memorable and versatile,” she said.
“Our research tells us Envoyage conjures up a sense of aspiration, a feeling of security and an immediate association with travel and personalisation, so it truly embodies everything our independent division is about,” Galloway added.
More details in today’s issue of Travel Daily.