Long-Term Tourism Strategy incorporates 2020 vision.
Federal Tourism Minister, Martin Ferguson, has just released a “significant update” to the National Long-Term Tourism Strategy, integrating the plan with the growth aspirations of Tourism Australia’s 2020 Tourism Industry Potential.
Dubbed Tourism 2020, Ferguson said it’s the “next logical step in helping the industry to reach its full potential,” and has been endorsed by all state and territory tourism ministers.
“It brings the existing work, research and collaboration between industry and governments into a single plan, one that links tourism supply with demand,” he said.
Ferguson said aspects of the plan related to lifting productivity, innovation and quality by tapping into digital technology, increasing investment through regulatory reform, further expanding Australia’s transport capacity and focusing on labour, skills and Indigenous participation.
He said that despite a range of challenges, there are significant opportunities on the horizon including the emerging Asian markets, increased aviation capacity and growth in online marketing technology.
“With only 35 per cent of tourism businesses currently accepting online payments for instant confirmation bookings, we need to equip businesses with the tools they need to compete more effectively. Tourism 2020 will sharpen Australia’s competitive edge and deliver tangible benefits for Australian tourism businesses,” he said.
The new plan was revealed this morning during the offical launch of the T-QUAL Tick as a mark of quality for tourism product across Australia.
Tourism Australia has also developed a groundbreaking T-QUAL micro site housed within the TripAdvisor website – the first time the global ratings site has been associated with a tourism quality assurance program.
More information in today’s Travel Daily.