Canadian-based Ensemble Travel Group links with Helloworld to supply local agents across the network with access to its luxury hotel program.
Helloworld Travel has inked a new strategic partnership that it believes will help its members maximise profits – especially across luxury hotel bookings.
Under the deal, all agents in Helloworld’s Branded, Associate, Magellan, Helloworld Business Travel, Alatus, My Travel, MTA, Express Travel and First Travel Group divisions in Australia and New Zealand will benefit from Ensemble’s ADX booking platform from 01 August.
The Ensemble hotel program offers sellers exclusive benefits and competitive rates at a range of luxury properties globally, while the agreement will also provide a link to reputable destination management companies around the world.
“We reached out to Ensemble after closely watching the consortium’s transformation over the past two years,” Helloworld CEO and Managing Director, Andrew Burnes, said.
“We were particularly impressed with the new global luxury accommodation program Ensemble has launched to support travel advisors, including their proprietary booking platform, ADX.
“This is both user-friendly and delivers enhanced profitability for travel agents while delivering great deals for their customers, making it a valuable tool for our networks,” he added.
The deal also marks a return to the market for Ensemble, which abandoned a physical presence in ANZ during the pandemic.
More details in today’s issue of Travel Daily.