Majority stake in Perth-based JOOB (Jump Out of Bed) to add more bases and tours to local offering.
Intrepid Travel will expand its Australian range to 96 trips and add new operational bases with the acquisition of a majority stake in JOOB which operates the Inspiration Outdoors, Waratah Adventure Tours and Sea Kayak Rottnest Island brands.
The company said the deal would rapidly bolster the presence of Intrepid’s DMC in Australia, which was established last year to respond to the growing demand for local travel and support Intrepid’s vertical integration strategy.
It’s the fourth Intrepid acquisition in the last year, alongside stakes in NZ’s Haka Tours and ANZ Nature Tours as well as Wildland Trekking in the USA.
More details in today’s issue of Travel Daily.