Former Collette marketing chief to assist with corporate partner engagement.
The Australian Travel Industry Association (ATIA) has just announced the engagement of James Hewlett to help roll out the organisation’s individual membership program and boost relationships with corporate partners.
Hewlett was Head of Marketing for Collette in Australia until October last year, with his career also including roles with Wendy Wu Tours, Titan Travel and Hurtigruten. He has since founded Endurance Marketing and Consulting, and was also on the executive team at Visit USA.
ATIA CEO Dean Long said the move “further deepens the ATIA team’s capacity, especially as we entrench the corporate and individual membership offerings”.
“Ensuring the ATIA team has voices that have experiences from across our members is critical to the continuous improvement we are committed to delivering,” he added.
More details in tomorrow’s issue of Travel Daily.