Six new Destination Networks announced following review.
NSW tourism minister Stuart Ayres has just announced the outcome of a review of the state’s regional tourism arrangements, with the formation of six new Destination Networks across the state.
$43 million over four years will fund the new arrangements, which will be overseen by a new Destination NSW regional division.
“The networks will improve industry engagement and better development of visitor experiences and products. Destination NSW is the state’s expert body in tourism campaigns, marketing and programs and their assistance in building the new regional networks will make a positive difference,” Ayres said.
The announcement confirmed that “skills-based, professional boards” will deliver destination management plans across the six new networks, which are designated Destination Riverina Murray; Destination Southern NSW (includes Snowy Mountains and Far South Coast), Destination North Coast (from Mid-Coast to Tweed Heads including Lord Howe Island; Destination Country & Outback NSW; Destination Sydney Surrounds North (includes Blue Mountains, Central Coast and Hunter); and Destination Sydney Surrounds South (includes Southern Highlands, Wollongong and Shoalhaven).
The new arrangements will replace the state’s existing 11 regional tourism organisations, some of which are in voluntary administration.
Other initiatives include a new regional conferencing unit within Destination NSW plus more money for regional events.
More details in today’s issue of Travel Daily.