ICCA announces first ever National Cruise Week.
The International Cruise Council Australasia has just announced “Australia’s largest cruise promotion” – the inaugural National Cruise Week which will take place 03-09 Sep 2012.
ICCA gm Brett Jardine said the initiative would be the largest consumer promotion ever undertaken by the local cruise industry, with 28 ICCA member cruise lines and over 1000 member travel agents taking part across Australia and New Zealand.
He said the Australasian initiative followed the ongoing success of similar promotions in the UK and USA, and will see member cruise lines offering exclusive deals and “spectacular savings” only available through ICCA member travel agents.
Last year’s US National Cruise Week, hosted by ICCA’s sister organisation Cruise Lines International Association, generated $55 million in new sales (and more than $7 million in commissions) across North America.
“As Australia is one of the fastest growing cruise markets in the world, we have high hopes for the inaugural National Cruise Week and believe it will help drive sales even further as we enter the region’s largest cruise season,” Jardine said.
More information in TD and tomorrow’s issue of Cruise Weekly.