Bryan Brown features as voice of “Dave”, a frequent Air NZ flyer across the Pacific.
Air New Zealand ceo Christopher Luxon has just launched a major new campaign which aims to boost awareness among Australians of the airline’s network beyond Auckland to North and South America.
The #betterwaytofly promotion features a dedicated website and videos to change perceptions of where Air NZ flies, with Luxon saying it’s a “strategic move to capture a greater share of the Australian long haul travel market”.
“Australia is a huge strategic opportunity for us, once Australians understand that using Auckland as a one stop hub to North or South America makes great sense – particularly for those currently starting their long haul journey with a domestic connection,” he said.
Air NZ chief revenue officer Cam Wallace said the Better Way to Fly campaign was an example of the airline’s approach to “doing things differently”.
“Kicking back in Air New Zealand’s world class lounge in Auckland beats a domestic connection hands down,” he said. The move follows the airline’s major recruitment drive to expand its sales force in Australia, with the full complement of state-based reps now in place.
Luxon also announced the carrier would equip its entire long haul, trans-tasman and domestic NZ fleet with in-flight wi-fi over the course of 2017.
The launch TVC for the campaign can be viewed at http://new.traveldaily.com.au/videos/video-company/air-new-zealand/air-nz-launches-better-way-to-fly-campaign/269065
More details in tomorrow’s issue of Travel Daily.