Topdeck goes back to its roots to cater to Gen Z.
Responding to the evolving tastes of Gen Z travellers, Global Touring’s Topdeck brand will cap its trips at 18 guests from September.
The brand will also refresh its touring suite with new styles, which will commence operating from April 2026.
A range of other enhancements for Topdeck are also in the works, including new routes and destinations – all built around the tastes of the younger traveller.
Significant investment will be poured into a major brand refresh to mark the brand pivot as well, including a new website and launch marketing campaign.
More details in today’s issue of Travel Daily.