Travel agents key call to action in new Tourism Australia campaign.
Tourism Australia has this morning released details of a new $5 million marketing push aiming to inspire Australians to holiday in Australia.
The nationwide blitz will “inspire Australians to plan and book their next domestic getaway in the weeks and months ahead,” said Minister for Trade, Tourism and Investment, Dan Tehan.
The initiative is the first activation of Tourism Australia’s ‘Holiday Here This Year’ campaign for 2021, according to Tourism Australia MD Phillipa Harrison.
“This campaign is all about capitalising on this pent-up demand by providing those people with all the content and inspiration they need to convert this desire and yearning for a holiday into actual bookings,” she said.
“Australians looking for further inspiration to plan their next Australia holiday should visit australia.com or talk to their local travel agent,” Harrison added.
The campaign includes a new TVC which can be viewed now at traveldaily.com.au/videos.
More details in Monday’s issue of Travel Daily.