Pact with Ticketek owner TEG Live to offer exclusive experiences for Velocity members.
Virgin Australia’s Velocity Frequent Flyer has just launched Velocity Live, a new online hub for live experiences and event offers for members of the airline’s loyalty program.
Velocity Live will offer members access to events and pre-sale tickets along with the ability to earn Velocity points, premium seating allocations and “money-can’t-buy competitions and experiences”.
The initiative was launched by Australian music star Keith Urban, with one of Velocity Live’s first events being his upcoming ripCORD tour of Australia.
Velocity frequent flyer ceo Karl Schuster said “Velocity Frequent Flyer is all about making our members’ dreams come true and what better way to do that than combine travel with some of life’s other greatest passions, such as music, sport and theatre.
“Velocity Live will make our members feel like VIPs regardless of their Velocity status, and give them access to once-in-a-lifetime experiences and the opportunity to earn Velocity points in the process,” Schuster said.
The site is live now at velocityfrequentflyer.com/velocitylive.
More details in today’s issue of Travel Daily.