The move signals a “bold step” into the sphere of luxury goods and lifestyle, bolstering Virtuoso’s position in global luxury travel.
Virtuoso has launched a new ultra high net worth division to be led by General Manager and former travel agency owner Shelby Donley.
The luxury network said the move underscores its commitment to further integrate the savviest and most discerning consumers, as well as those sellers who cater to their needs.
Virtuoso added that it intends to leverage its reputation in global luxury travel and the expertise of Donley to foster more collaborations with world-renowned luxury brands across jewellery, watches, fashion, art, culinary, wine and spirits, luggage, automotive, wellness and more.
“By expanding its partnerships to reach new industries, Virtuoso strengthens its influence in delivering bespoke offerings through its network of elite travel advisors and best-in-class partners in a way that specifically caters to the ultra-affluent,” the company said.
More details in today’s issue of Travel Daily.