“So Virtuoso” will showcase the value of booking through a travel advisor.
Virtuoso has just announced details of its first ever consumer-facing creative campaign, as it celebrates record booking levels and strong growth in its operations across the world.
The move was announced during the opening session of Virtuoso Travel Week in Las Vegas, where about 5,000 travel consultants and suppliers have gathered, including the largest ever contingent from Australia.
Using the tag line “So Virtuoso,” collateral will take stories from Virtuoso travellers from around the world and turn them into content featuring the types of travel experiences created by the group’s advisors.
“We are growing, and we are the leading luxury travel network because of you,” Virtuoso Senior VP of Marketing, Helen McCabe-Young told attendees. “Now for the first time ever we are going to launch a campaign to tell the world just how amazing you are.”
More details in today’s issue of Travel Daily.