Travel Daily | TNZ to “evolve” 100% Pure brand

TOURISM New Zealand has announced plans to change its 100% Pure New Zealand brand, with ceo Stephen England-Hall saying while it's been incredibly successful, "what it doesn't do is showcase New Zealand's unique people and culture, our way of being, our warm welcome".

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The above snippet is the first part of an article sent to subscribers in Travel Daily's issue from 08 May 18
To see the full story, see the embedded issue below or CLICK HERE to download Travel Daily from 08 May 18