Kerri-Anne Kennerly the new face of Trafalgar.
The Travel Corporation has just unveiled its largest ever marketing campaign for the Trafalgar brand, featuring popular Australian TV personality Kerri-Anne Kennerly.
The multi-million dollar promotion will see TV commercials run on the Seven network through at least until February, with the campaign also including partnerships with the Morning Show and Better Homes & Gardens as well as New Idea.
Trafalgar MD Matthew Cameron-Smith told TD the campaign aims to build on the drive to reposition the “guided holidays” category, with Kennerly depicted in the videos enjoying Trafalgar trips in France and Italy including ‘Hidden Treasures’, ‘Local Guides’ and ‘Be My Guest Experiences’.
As well as the TV commercials which debut this week, extended video content is also available online, and can be viewed now at Travel Daily TV by clicking HERE.
More information in today’s Travel Daily.