NEW recruits in the United States will strengthen Intrepid’s partnerships and expand its reach in North America as the operator continues a major push in the major travel market.
Speaking with TD less than a week after bolstering boots on the ground in the US office (TD 20 Nov), Intrepid’s President of the Americas, Leigh Barnes, said the hires will help the brand develop more experiences in the region – particularly in Central America.
“We’re building a solid network to connect with travel advisors who share our commitment to responsible travel and create more opportunities for impactful experiences,” Barnes said.
The newly appointed head of the region added there was clearly a gap in the market for Intrepid’s unique approach to responsible travel.
“There has never been a greater need to [open the hearts of travellers], and by focusing our strategy on growing our North American market, we’re making small group adventure travel…more accessible for US travellers.”
Reflecting on how Intrepid’s US expansion may present benefits to the Aussie sector, Barnes argued the growth would ultimately raise the profile of Australia on the globe stage.
“As we grow globally, it brings greater exposure for Australian travel experiences, bringing more international travellers to our unique culture and stunning landscapes,” he said.
“It also gives us the ability to reinvest in Australia, which means more opportunities for local tourism, and a chance to showcase our incredible culture and landscapes to the world.”
The US is already Intrepid’s fastest-growing region globally, driven by purpose-driven travel.
