Travel Daily | Vic campaign tempts

TOURISM Victoria’s nine-month old Play Melbourne marketing campaign has recorded more than 1m YouTube hits, 437,000 website visitors and 19,000 Facebook fans since its debut.

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The above snippet is the first part of an article sent to subscribers in Travel Daily's issue from 15 Mar 12
To see the full story, see the embedded issue below or CLICK HERE to download Travel Daily from 15 Mar 12