Christchurch Mayor, Bob Parker is calling on Australia to lend the New Zealand city its Big Things in the first phase of a new campaign being launched today to encourage Aussies to return to Christchurch.
Having seen a significant decline in holidaymakers since the February 2011 earthquake, Christchurch and Canterbury Tourism is launching the two phase campaign to put the city back on the radar for visitors from Australia – Christchurch’s largest international visitor market.
“We’ve got a major issue in Christchurch at the moment, said Parker. “We’ve got tourists flocking here from all over the world but where are the Australians?”
The first phase of the campaign is designed to get Australians talking about Christchurch again in a positive way.
Over a series of three video episodes, Parker undertakes a whirlwind tour of Australia visiting cult iconic Big Things including the Big Merino in Goulburn, the Big Chook in Mount Vernon, and Queensland’s Big Pineapple, Big Macadamia and Big Cow.