Australian pop icon Kylie Minogue has delivered a special musical Christmas Day message to the UK, as part of Tourism Australia’s latest campaign aimed at enticing more Brits down under. With original lyrics written by Australian singer-songwriter Eddie Perfect and filmed against a backdrop of extraordinary Australian locations, the three-minute ad premiered on British TV as millions tuned in for the Queen’s annual Christmas address. The first overseas activation of its recently launched Philausophy campaign, at AUD$15 million Matesong is the largest investment that Tourism Australia has made in the UK in more than a decade.
PARTNER SITES
to top