Tourism Australia (TA) is leaning into one of its most successful and longest-standing global campaign platforms, in a push to win back international visitors and rebuild Australia’s reputation following the bushfires and, now, the coronavirus crisis.
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The new campaign takes inspiration from TA’s successful There’s Nothing Like Australia global campaign platform, reminding the world that There’s Still Nothing Like Australia.
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Spearheading the campaign is this new global broadcast ad, unveiled at Tourism Australia’s Destination Australia Conference on Thursday 12 March in Adelaide.