Youth travel company Topdeck has launched three television commercials focussing on “the best experiences” to be had across Europe.
The ads feature a group of young travellers enjoying iconic experiences in must-see destinations including eating pizza in Venice, checking out the views of the Swiss Alps and taking the perfect picture of the Eiffel Tower.
“The key message is ‘the best experience’, for example the best tan, the best mates, the best picture and the best night, all of which can found across Europe when travelling with Topdeck,” Topdeck sales manager Asia Pacific Ben Ittensohn said.
“This is the first time we’ve shot on location in magnificent settings in Italy, France, Croatia and Switzerland. The great European road trip is a rite of passage for young Aussies today and these ads showcase the incredible experiences they will have when travelling with Topdeck.”
The ads will run on digital channels aimed at the youth market and pay TV over the next six months.
“Topdeck has already recorded a 200% increase in sales for 2012 Europe product following the launch of our e-brochure and we expect these ads to further drive demand,” Mr Ittensohn said.
Travellers can save up to $410 on Europe trips with a 7.5% earlybird discount available until 15 December*.