Launching this Sunday, Visit California will showcase the state to Australian viewers via its “All Kinds Of Out There” campaign, featuring two of Hollywood’s most famous and enduring faces in Rob Lowe and the irrepressible Betty White. Two different TV commercials, entitled “Out There” and “Misconceptions” will air as part of the campaign. Lowe and White are just two of the A-list faces that will grace screens as part of the promotion, appearing in a multitude of different and unique Californian destinations.
Qantas Airlines provides the call-to-action as its role as first-time partners in the campaign, with numerous special deals and discounted air seats to Los Angeles, along with destination promotions via its onboard entertainment and various media outlets.